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Maslow’s Hierarchy of needs Abraham Harold Maslow, an American psychologist has proposed a new theory in psychological fields in his paper “A Theory of Human Motivation” published in 1943 (Maslow 2017). The prosed theory was ‘Maslow’s Hierarchy of Needs’, it was five different sets of levels ranked in order to correspond to the factors that …

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Muji is a Japanese retail brand that concentrates on sustainable production and little to none brand design. The organization’s names originate from the Japanese term ‘Mujirushi Ryohin’, which is represented as ‘No Brand. Quality Goods’ and Muji has kept this philosophy to this current day since its establishment in 1980. Brand Positioning Brand positioning occurs …

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